Simon likes to travel and explore places but with his camera so everybody else can explore the places too. It's the same as taking everybody to the other side of the world with him but cheaper which if you live London like he does with his family then you need the chance to explore because busy roads and missing your train 'just by a minute, I was so close I could even see it leaving' gets a bit boring after a while. He also likes to take pictures of cool cars which is probably because driving your kids to school in a people carrier is not the most exciting thing to do.
As well as this, he likes cricket and fly-fishing which are the world's most boring sports to everyone but him but we forgive him for that because if Milka like him then he must be doing something right. His 4 kids loved the Milka job because they got free chocolate and what kids don't like chocolate and there were lots of weird pictures of cows dressed up all over the house which was quite wacky. And he only got one O level which explains the punctuation and grammar but somehow he managed to become one of Luerzer's Archive 200 Best Advertising Photographers World Wide 2014 for the 5th year running because apparently a lot of people like his ads.