MQ Mental Health "Dare to Swear" charity campaign - Directed by Deane Thrussell

Production company Squire has produced another extensive charity social media campaign with creative agency Pablo, for MQ Mental Health.

Director Deane Thrussell swore to take on mental illness with his new set of comedy films, featuring British Commonwealth boxing champion, Darren Barker. From half-naked swimsuit runs to cycling nuns, MQ's new campaign urges everyone to take action. Following in the spirit of their ongoing print campaign and national TV advert, the films take a bold stance in challenging the complacency surrounding mental health research.

The campaign is going live intermittently over at MQ's Facebook and Instagram pages.


Jay Brasier-Creagh