Rodney Rascona's talk at Bafta for APA's 'Future of Advertising' - A Journey of Giving Back

Rascona APA

Rodney Rascona, Director/Photographer at Squire - gave an inspiring talk on creatively giving back, at BAFTA yesterday at the APA's Future of Advertising event. The veteran advertising image-maker presented a poignant collection of his personal portraits from across the globe, and a personal story of change.

Rascona screened his short film 'Kings of Kibera', a film that gives raw Kenyan street dancers a chance to promote themselves towards their own goals of getting out of Kibera's slums.

The Beak Street Bugle wrote:

"To close the day, Rodney Rascona took a further step back from advertising, appealing to our morals and humanity. An advertising photographer “trying to give something back”, he told the story of his personal trajectory. Once he shot glossy pictures to sell cars. Now he documents the lives of some of the most troubled and unfortunate people on the planet for various NGOs and good causes.

He spoke about how to develop a new way of seeing the world and implored the world-leading image-makers in the room to do something with their talents to help humanity as a whole. We live in troubled times, as some of the day’s sessions alluded to, but people in advertising have the skills and resources at their fingertips to affect change for the better."

MQ Mental Health "Dare to Swear" charity campaign - Directed by Deane Thrussell

Production company Squire has produced another extensive charity social media campaign with creative agency Pablo, for MQ Mental Health.

Director Deane Thrussell swore to take on mental illness with his new set of comedy films, featuring British Commonwealth boxing champion, Darren Barker. From half-naked swimsuit runs to cycling nuns, MQ's new campaign urges everyone to take action. Following in the spirit of their ongoing print campaign and national TV advert, the films take a bold stance in challenging the complacency surrounding mental health research.

The campaign is going live intermittently over at MQ's Facebook and Instagram pages.


We Fight Any Claim with John Cleese - Dir. Nick Jones



Production company Squire, has produced a new series of national TV adverts for the claims management firm "We Fight Any Claim" with actor and comedian John Cleese.

We Fight Any Claim have contracted new creative agency, Beginning Middle Endon a campaign aimed at getting people their illegally charged PPI claims refunded from thieving bankers. Beginning Middle End approached John Cleese with their scripts, who after demonstrating a mutual disdain for lying bankers, heartily added to the scripts. Comedy director Nick Jones was appointed to the role, where he honed and refined the character of the ever ebullient John Cleese, dressed him in a suit and gave him a Trump red tie...

Shot over 4 days throughout January in London, the commercials proved controversial when passing through Clearcast- apparently, when making fun of bankers, things become problematic... 

WFAC have made a bold move in telling the banks that they will fight them on the beaches, and there will be 3 x TV spots running from 20/02/17 and four 'Banned' online pieces running consecutively from the same date alongside various online content.

The broad & intentionally far reaching campaign carries over TV, Radio, Social, Outdoor & Press for 4 weeks and is a national campaign with John Cleese leading the charge against the banks!

The films were shot by the award winning Ed Wild, who has shot numerous feature films (Welcome to the Punch, London has Fallen, Fleming), and edited by James Rose at Cut and Run

We Fight Any Claim is based in Cwmbran, South Wales. They have so far reclaimed over £300 million in mis-sold PPI payments and are known as one of the UK’s most successful claims management companies.