Fat White Family - Tastes Good With The Money Dir. Roisin Murphy

Murphy is back with her first dive into directing other artists, with the wild and wonderful Fat White Family.

From Promonews

Having directed her own videos for a while, Roisín Murphy now takes the plunge for the first time with another artist, coming up with a subversive knockabout comedy for The Fat White Family which gets to grips with the joys of Monty Python.

The video for Tastes Good With The Money is a loose homage to some classic Python moments from the original Flying Circus TV series, in particular the most aggressively violent bits, and the Pythons' fondness for dressing up as old ladies.

So prepare yourself for a remake of Noel Coward's Salad Days, as directed by Sam Peckinpah, now reimagined by Roisin Murphy and FWF. It's bloody... Plus a nice cameo by Baxter Dury thrown in for good measure.


Python seems prescient. The British laughing at themselves, a certain kind of glee even in the loss of empire, singing as the ship goes down, well it just seems so...of the moment.

"I’ve been making it known for years how much I wanted to make a video for this band. I’m a massive fan of Fat White Family and I’ve been chasing this opportunity for a long time. For me there’s such a charm about them and an authenticity that’s actually incredibly rare. I knew I could not possibly work with a more magnetic bunch of performers.

"The idea of referencing Monty Python partly came out of the somewhat absurd and confusing political landscape that we are now living in in Britain. Python seems prescient. The British laughing at themselves, a certain kind of glee even in the loss of empire, singing as the ship goes down, well it just seems so...of the moment. There is this deep ambivalence to the establishment that resonates with the the Fat Whites own irreverent world view. 

"Most of all I wanted an idea that would give them the confidence and the space to really let go and just perform, to allow them to be raw in what is essentially an unnatural situation for a bunch of ne’er do well musicians.

"When I look at the video what I see is the trust they put in me and I'm so proud of that. Maybe it’s because I am a performer too, but they let themselves be put in a kind of vulnerable situation. They allowed themselves to be foolish, silly and absurd in a way that could have gone tits-up. However, the result is hilarious and performances are second to none."

Ruby Creagh - The Craft of Leather

Squire’s Jay Creagh spent some time with his sister, creating a tactile led brand film for her award winning craft company.

A short brand film following design/maker Ruby Creagh on her process of making one of her signature Rucksacks. All shot on location in Ruby's studio: Northlight, Hebden Bridge,in which we explore the tactility of craft and materials.

Jay Brasier-Creagh

Working with Pablo, Squire and the team have helped Warner Edwards launch their first communication campaign, establishing a clear position as “farm-grown gin” - a world away from all the other city slicker gins out there.

Husband and wife team, Tom & Tina – “the gin farmers” - put their heart and soul into their product. They make their premium gin in the authentic way, with farm-grown natural ingredients, on Falls Farm in Northamptonshire, whilst showing a deep love and respect for the land. 

The campaign consists of an ad featuring a bemused hedgehog; outdoor media; digital and social assets; and our very own tractor-driven poster

Jay Brasier-Creagh
Glashier interviewed for Lomography

Squire’s, Steve Glashier has been featured in Lomography magazine, speaking about his love of film making, analogue photography and more.

Jay Brasier-Creagh
Squire X GOOP

Squire spent the weekend with Fashion and Lifestyle Giant’s Stella Mccartney & Gwyneth Paltrow. Showing off the New Bond St Flagship store, Gwythen’s Notting Hill Goop Pop-up, Capturing a podcast and going London G-Spotting, it was a packed few days of fun, food and film.

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Jay Brasier-Creagh